Analysis – Rural Indian Entrepreneurs

This article deals with the analysis of micro economy and rural entrepreneurship skills.

Its sunday and the eerie early morning silence is broken by the men and women who have made their way to the city from their villages. They unravel their goods and prepare to face the rest of their day which will test their street smartness and their natural entrepreneurship skills. The phenomenon is known as Raithara  santhe ( Farmers Market) in local lingo.

During early days farmers used to bring their crop and sell it directly to the customers. The profit margin was high as the middle men were avoided. This tradition has led to the formation of santhe. Nowadays santhe is considered as an excuse to sell everything under the sun. Right from cloths to antiques, pottery to toys everything is sold. Women have taken the lead to be part of this phenomenon. From centuries, women have been subdued to be just the part of house hold activities. They have been asked to manage things with miniscule resources. Starting from low finace to managing large family with limited food resiurces, Indian women has done it all. This largely has contributed to the evolution of the mind in such a way that  now, they are by nature good entrepreneurs.

With the modern world accepting the role of the women in larger scale, Indian women have the advantage of using her long developed skills in creating better deals and increasing the profit. This is especially seen at the grass root levels such as a santhe. They sell their produce completing with men. But its the evolution which has given her the advantage to do that extra bit to sell things. In technical terms she is an efficient manager with expertise in parameters concerning the local market. Without her knowledge she is a very good asset to her family.

A boy wanders around with a coffee flask. The farmers who sell are his customers. In the long term he develops a rapport with the ones around and make them as his regular customers. In technical terms he has gained high customer satisfaction,an active network of loyal customers.  This is what every Fortune 500 company tries to do. The boy returns the flask and comes up with cookies to sell. He is smart enough to sense the requirements of his customer and with his tailor made menu, he makes profit with small investment. This boy is ideally 10 years old. Without his knowledge he is an young budding entrepreneur.

The Indian tradition and culture has created a conducive atmosphere and situations to bring the best out of every citizen. Its is weaved together with an intrinsic network of micro economy that acts as a platform to showcase their entrepreneurial skills. This when juxtaposed with the large rural population creates a large pool of talent for the future India to dominate the proceedings across the world.

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